Irish Spring-ShowerSong.com "buzz" components

Teaser posters, faux shower caddies, and a street team were all used to generate interest in Irish Spring and showersong.com. The shower caddies were placed inside gym shower stalls. The first piece is the introduction to the campaign.

Olay "Reflection" Ads

These ads use mirrors so women xan see themselves mouthing the phrases. When the woman does so, it appears she is saying "I love you" to herself. The final piece is a banner ad using a technology implemented by MSN that detects a web user and their web cam. The fine copy on each reads: "Mouth this phrase till convinced."