Teaser posters, faux shower caddies, and a street team were all used to generate interest in Irish Spring and showersong.com. The shower caddies were placed inside gym shower stalls. The first piece is the introduction to the campaign.
...I mean what can I say, I'm awesome and I want to make great advertising for a great creative agency. Gimmie a shot...I won't miss...too often. Of course if you don't miss, then how do you know where to shoot the next round.
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